Branding & Slogan Blog

Guides, comparisons, and brand stories to sharpen your messaging.

Welcome to the Bush Sloganator blog. Here we publish original articles on how to write slogans, how famous brands use taglines, and the difference between marketing phrases that stick versus lines that fade. Pair these guides with our free slogan generator to turn ideas into copy for your business.

Burger representing Burger King slogan history

Brand History

Burger King Slogans: Have It Your Way and More

How flame-grilled messaging and customization built one of fast food's strongest taglines.

Tacos for Taco Bell slogans article

Brand History

Taco Bell Slogans: Live Más and Campaign Classics

Complete list from Run for the Border to Think Outside the Bun — meanings and strategy.

Coca-Cola bottle and brand slogans

Brand Strategy

Coca-Cola Slogans: Past, Present and Future

How Open Happiness and Taste the Feeling shaped decades of global brand success.

Athlete shoes for Puma Forever Faster slogan

Brand History

Puma Brand Slogan: Forever Faster

Speed, culture, and how Puma positions against Nike and Adidas.

Modern car for Hyundai brand slogans

Brand History

Hyundai Brand Slogans: New Thinking New Possibilities

From value messaging to innovation-led mobility taglines and EV-era branding.

Amazon box representing logo and slogan story

Brand Story

Story Behind the Amazon Logo and Slogan

The smile-arrow meaning, naming origin, and why the logo carries the promise.

Person writing business notes to brainstorm a slogan

Branding Guide

How to Write a Great Business Slogan

A step-by-step framework: length, tone, benefits, testing, and common mistakes to avoid.

Online shopping packages representing e-commerce brand growth

Brand History

Amazon Slogan History: From Books to Everything

How Amazon's taglines evolved with its business model — and lessons for growing brands.

Marketing team reviewing brand messaging and taglines

Marketing Basics

Slogan vs Tagline: What's the Difference?

Clear definitions, examples, and when your business needs one or both.

Topics we cover

Our blog focuses on practical branding language — not abstract theory. Typical articles explain how to write shorter copy, analyze real-world slogan histories, and connect strategy to tools you can use today.

Have a topic suggestion? Email bushsloganator@gmail.com.